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    GFA Lands GHC4,000,00 MTN Deal

    The Ghana Football Association (GFA) has landed a GHC4,000,000 sponsorship deal from MTN Ghana for the annual FA Cup Competition.

    The three extended sponsorship deal which would last for three years, includes an annual sponsorship amount of GHC1000.000.00), GHC 20,000.00 for the ‘Man of the Match’ prize and MTN products worth GHC390,000.00.

    The new agreement would commence from the current 2020/21 season to the end of the 2022-23 football season.

    Mr. Noel Kojo-Ganson the Chief Marketing Officer (CMO) for MTN, expressed his delight about the opportunity given MTN to continue to brighten the lives of professionals in the football fraternity and the teaming fans who have over the years benefited from the revival of the FA CUP Tournament in Ghana since it was relaunched in 2010.

    He said, “as a company that connects people, we are happy to use football as an avenue for our customers to entertain themselves and rejuvenate.

    “We are therefore confident that the ensuing benefits of the revival of the game would go a long way to strengthen the existing football clubs, unearth more talents, drive competition and make Ghana Football the envy of Africa. “

    The GFA commenced this great relationship with MTN in the 2010-11 season, to revive the FA Cup competition which had then been off the football calendar for a decade.

    Since the first agreement, the parties have renewed the sponsorship on two occasions – 2013 and 2017 at a total sponsorship package of GHc1,100,000.00 per year (that is GHC800,000 cash and GHC 310,000 MTN Recharge cards/products).

    The last agreement was truncated due to a scandal that hit the Association following an investigative piece by Anas Aremeyaw Anas.

     

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